Behind LINE&JO:
Fragment collection


How did the FRAGMENT collection come to life?
The FRAGMENT collection has multiple sources of inspiration, where the majority stems from Copenhagen, where I was born and raised. When looking at how the ornamentation in Copenhagen is done, for instance, you will discover an immense amount of spires and towers on the rooftops – all of which hold such a high level of detail that you will only start noticing when looking up. It is like embarking on a visual journey with all the dimensions and angles, leaving no ornaments simply plain and flat. And that is something I have incorporated into the FRAGMENT collection when designing the four spires, each of which holds many architectural references from the Copenhagen skyline. It is, therefore, impossible to link the individual spire to one specific place in Copenhagen, but instead see it as a representation of multiple places such as Rosenborg, Børsen and Christiansborg – creating a feeling of Copenhagen. That is what, combined with the design of something inherently raw but detail richness, creates this fine balance, which in its pure form becomes the essence of the LINE&JO aesthetic.
A large part of the design process has also been influenced by individualism and how you can curate and style your jewellery in a unique and personal way. For instance, when combining the cross, heart or clover with the spires, it becomes a play on contrasts, the soft and delicate combined with the raw and graphic. I want people to be able to create their own stories with the collection, whether it is to wear for themselves or give to a loved one. Back in the day, you would have charms that you collected and incorporated in a bracelet, which then became a piece of jewellery filled with small stories – and that is something I wanted to carry into the collection. The FRAGMENT collection, therefore, tells a rather concrete yet personal story encapturing Copenhagen. A true love letter from my profession expressed through a piece of jewellery that can be worn for generations.





